EPILUXURY WAS BORN FROM A SINGLE QUESTION:
“WHAT IS LUXURY?”
A lack of easy answers resulted in the
ambition to create a new segment of luxury.
The goal is in our name: ‘EPI’ from the Greek,
meaning “above” and “luxury”. Loosely translated, EPILUXURY means “above luxury” .
From ‘luxury’ automotive, to ‘luxury’ t-shirts and ‘luxury’ dog bowls. EPILUXURY is a response to an industry attempting to elevate the banal through logos alone.
The intent for EPILUXURY is to partner with some of the best of the best in their chosen field to create radical products and services AND PUSH CRAFT FORWARD.
All EPILUXURY products must adhere to five key tenets, the symbols of which act as an ever-present reminder in our logomark.
EPILUXURY is a rallying cry, an invitation—
for brands and creators to step up their game and reclaim their industry, to create
contemporary heirlooms of craft and integrity for generations to come.